NAICS 541910
Marketing Research and Public Opinion Polling
Market research, opinion polling, and data collection services. Used by federal agencies for public communication effectiveness research, policy impact assessment, and stakeholder surveys.
| NAICS Code | 541910 |
| SBA Size Standard | $19M avg annual receipts |
| Sector | Professional Services |
| Common Set-Asides | SDVOSB, VOSB, WOSB, 8(a) |
| Top Buying Agencies | HHS, DoD, DHS, State, USAID |
Frequently Asked Questions
What is NAICS code 541910?
NAICS 541910 covers Marketing Research and Public Opinion Polling. Market research, opinion polling, and data collection services. Used by federal agencies for public communication effectiveness research, policy impact assessment, and stakeholder surveys.
What is the SBA size standard for NAICS 541910?
The SBA size standard for NAICS 541910 (Marketing Research and Public Opinion Polling) is $19M in average annual receipts. Businesses at or below this threshold qualify as small for federal contracting purposes.
Which agencies use NAICS 541910 for SDVOSB set-asides?
The top federal agencies awarding SDVOSB set-aside contracts under NAICS 541910 include HHS, DoD, DHS, State, USAID.
What set-aside types are common under NAICS 541910?
Common set-aside types used with NAICS 541910 include SDVOSB, VOSB, WOSB, 8(a). SDVOSB set-asides are used when there is a reasonable expectation of receiving offers from at least two eligible SDVOSB concerns.
SDVOSB Signals — NAICS 541910
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